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Research papers

Social science research and field work in Afghanistan

Conducting quality research in a country as vast and insecure as Afghanistan is not without its challenges, i.e. high security risks (Taliban), violence, intimidation, corruption, ethnic, linguistic and gender differences, extensive illiteracy,...

Catalogue: Congress 2012: Accelerating Excellence
Author: Rafiq Ullah Kakar
Company: Opinion Research Center of Afghanistan (ORCA)
September 13, 2012
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Citation

Kakar, R. U. (2012a, September 13). Social science research and field work in Afghanistan. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-science-research-and-field-work-in-afghanistan


Research papers

In 2030 the best market researcher in the organisation will be the CEO!

The audience will journey to what market research will look like in 2030. For a selected number of years between 2012 and 2030, a particular development taking market intelligence to its new level is described. The fundamental shift in the market...

Catalogue: Congress 2012: Accelerating Excellence
Authors: David Smith, Elisabetta Osta
Company: DVL Smith Ltd
September 13, 2012
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Citation

Smith and Osta (2012a, September 13). In 2030 the best market researcher in the organisation will be the CEO!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-2030-the-best-market-researcher-in-the-organisation-will-be-the-ceo-


Research papers

Market research challenges in emerging economies

The challenge of market research is perhaps greatest in countries where it becomes nearly impossible to complete any daily polls due to conditions of social inequality, violence as an historical constant and inefficient transportation and...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Catalina Mejia Rozo, Helga Mora Santamaría
Company: YanHaas S.A.
September 13, 2012
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Citation

Rozo and Santamaría (2012a, September 13). Market research challenges in emerging economies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-challenges-in-emerging-economies


Research papers

Mergers in a changing market research world

Most of us will experience a merger or acquisition at some point in our careers, but many fail to produce the hoped-for benefits. Studies indicate that over half of public acquisitions end up reducing the value of the companies involved. Mergers are...

Catalogue: Congress 2012: Accelerating Excellence
Author: Michael Mitrano
Company: Transition Strategies Corporation
September 13, 2012
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Citation

Mitrano, M. (2012a, September 13). Mergers in a changing market research world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mergers-in-a-changing-market-research-world


Research reports

Global Market Research 2012

Global Market Research 2012 is the 24th annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It continues to provide an authoritative review of the market research industry and explores how the market research landscape...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 10, 2012
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Citation

B.V., E. (2012a, September 10). Global Market Research 2012. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-market-research-2012


Research papers

ESOMAR practical guide on cookies

This Practical Guide offers guidance to the market, social and opinion researchers who use Cookies and similar technologies such as web beacons when conducting online activities on how to implement the European Union's (EU) new e-Privacy Directive...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
July 15, 2012
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Citation

B.V., E. (2012a, July 15). ESOMAR practical guide on cookies . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/esomar-practical-guide-on-cookies-


Research reports

Disciplinary procedures

Applying and interpreting the ICC/ESOMAR International Code on Market and Social Research is the primary responsibility of ESOMAR in cases involving an ESOMAR member. ESOMAR will notify the ICC of cases submitted to the ESOMAR Disciplinary Committee.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). Disciplinary procedures . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/disciplinary-procedures-


Research reports

ICC/ESOMAR international code (Spanish)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2012
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Citation

B.V. and B.V. (2012a, June 15). ICC/ESOMAR international code (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-spanish--7833


Research reports

24 questions to help buyers of social media research (Spanish)

These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). 24 questions to help buyers of social media research (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/24-questions-to-help-buyers-of-social-media-research-spanish-